Looking at some media trends in the digital age
Looking at some media trends in the digital age
Blog Article
Below is an introduction to some current trends and practices in tv and content consumption.
In the last few years, with the rise of digital media, the way in which individuals consume content has changed significantly. For many years, traditional television was the main source of home entertainment for most people. Nevertheless, from the advancement of streaming services, many viewers are averting from set up tv, particularly among younger individuals. Instead, worldwide media content analysis reveals that more people are buying memberships to streaming services, which strongly evidences the shift in audience consumption practices. These services are popular for allowing people to enjoy the programs and films they want, whenever they feel like it. Those associated with the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would recognise the popularity of streaming services as a prominent media consumption habit among audiences today. These modifications show the move towards user-controlled viewing preferences in the marketplace.
With consistent shifts and developments in the digital landscape, what are the current trends in media? Well, together with the increase of internet streaming platforms and short form video content, the way in which people are getting their news is also shifting. People are progressively turning towards online news sources, instead of viewing TV, to learn about present worldly affairs. However, concurrently, due to a continuous flow of information, individuals are coming to be overwhelmed by substantial quantities of content. In reaction to this, news agencies are re-engaging viewers by making short form content that is more clear and easier to follow. These days it is common to see news channels that have sizeable followings on social media websites. This pattern can be validated by the CEO of the fund that owns Euronews, for example. Using this approach has been very important for supplying individuals with trusted and authenticated news sources, in a format they can readily follow.
In the existing digital age, smart phones have become one of the most common devices that people are using to view videos and access media. Nowadays, many social media networks are offering unlimited feeds of short, successive videos, that are growing in popularity among mobile phone users. In fact, statistics reveal that that internationally, mobile content consumption is on the rise, showing that read more short form content is among the fastest growing media trends today. These platforms allow users to see a collection of personalised material and react instantly, making these videos far more interesting and addictive than conventional media. Short form videos are also being used more frequently for news and educational purposes, not just for entertainment. Consequently, this pattern is shifting the way individuals are actively seeking for and counting on to receive information, in a much faster, much shorter and more visible format.
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